Good summation of research work done on one of many roadblocks we face, and also why Elizabeth Warren gained so little traction despite her strengths and accomplishments.
“Could Warren’s political fate in 2020 turn on voters who think she would make a great president choosing another candidate because they think that’s what their neighbors will do? I’m inclined to say yes because of a social psychological concept called pluralistic ignorance.
Pluralistic ignorance is a discrepancy between one’s privately held beliefs and public behavior. It occurs when people assume that the identical actions of themselves and others reflect different underlying states.”
http://m.nautil.us/blog/this-psychological-concept-could-be-shaping-the-presidential-election